The passion and personalities that inspired the naming of our GiGi gel polish range.

Coco’s LBD  is named for Coco Chanel and her Little Black Dress.

Coco will always be remembered for her simple yet divinely stylish little suits and trademark Little Black Dress. She was a French fashion designer who created women’s fashion that still resonates today, and will always set the benchmark for grace, class and timeless

Coco was born Gabrielle Bonheur Chanel, raised in an orphanage where she learned to sew, and when old enough she set about creating a career for herself as a singer in small town clubs frequented often by military men.

Her nickname reportedly came from the french word “cocotte” which means “kept woman”, derived perhaps from the number of men who adored her, and financially helped fund her first fashion venture.

She created clothes that women loved for their beautiful cut and comfortable feel.

“Luxury must be comfortable, otherwise it is not luxury”

Perhaps the most famous creation was her Little Black Dress or LBD, a simple cocktail or evening dress considered an essential item in a woman’s wardrobe as it is appropriate for every occasion and may be dressed up with heels and jewellery, or down for daytime with flats.

“Fashion fades, only style remains the same”

Audrey Hepburn wore the archetypal LBD in “Breakfast at Tiffany’s”, alongside other celebrity identities such as Betty Boop, Edith Piaf, and Wallis Simpson, the Duchess of Windsor”.

Coco was also the first fashion designer to launch a perfume featuring the designers name “Chanel No 5”, is still a top selling classic across the world.

As Coco said herself, perfume is “the unseen, unforgettable ultimate accessory of fashion … that heralds your arrival and prolongs your departure” relationship with a German Officer, stationed in Paris during World War Two created huge controversy, and Coco moved to Switzerland for a number of years to avoid public scrutiny.

Her return to the fashion world at age 70 was triumphant, and she reigned supreme until her death in 1971, where her funeral saw hundreds of mourners wearing Chanel suits as a tribute. Ten years after her death, designer Karl Lagerfeld took over and continued the Chanel legacy.

Coco Chanel was passionate, focused and fiercely independent, choosing never to marry. Men continued to adore her throughout her life and she had a number of high profile lovers including the Duke of Westminster who proposed marriage to her, to which she responded … “there have been several Duchesses of Westminster, but there is only one Chanel”.

As there is only one GiGi glamor gel polish in a beautiful black, named after CoCo and her inimitable style, because like it’s namesake, CoCo’s LBD is gorgeous, unforgettable and …

“In order to be irreplaceable, one must always be different”

Merci mon amour xxx